Advertising is an art more than a science, I know I keep saying that but its true! One well written ad is worth its weight in gold no mater where it is. I have found some of the most interesting things in the oddest places and how did I find them? Well it was all because of a well written ad. Lets start with a few of the basics.
For now on lets think of each advertising attempt as its own little story and at the end of it you will want someone to do something for you, because you wrote the story and they liked it.
First, lets see the product, a picture IS really worth a thousand words, even if you have a service you will still need a picture. Don’t laugh it really is that important in this day of multimedia everything. Find something that expresses what you are doing even if it is just a piece of clip art.
Second, can you explain in a couple of sentences what it is? If it takes more than that the reader will lose interest and you just lost the sale.
Third, you need a call to action, yes it seems a little silly to have to tell someone that they should buy it now but it really does make a difference. Thats it in a nut shell! Your advertising campaign is missing just one thing, you to put it together in one cohesive little story!